Privacy Policy
Your Privacy is Important to Us
In this policy, “we”, “us” or “our” means Hook On Books, “you”, “your” or “yours” means the persons to whom this policy applies.
The security of your personal data is important to us. This policy describes how we may collect, use, disclose, process and manage your personal data. This policy applies to any individual’s personal data which is in our possession or under our control.
By visiting our websites and web portals or using any other applications or software we provide from time to time (collectively the “Digital Platforms”), you accept and consent to the practices set out below.
Personal Data We Collect
“Personal data” is defined as information about an individual who can be identified from that data. We collect personal data from you when you:
- Visit our retail bookshop.
- Make a purchase online or in-store.
- Register for an account on our website.
- Subscribe to our newsletter.
- Participate in our promotions or surveys.
- Contact us with enquiries or feedback.
The types of personal data we may collect include:
- Personal particulars (e.g. name, email address, phone number, residential address, mailing address and date of birth)
- Images and video recordings in the premises
- Payment information
- Purchase history
- Browsing behavior on our website
- Personal opinions made known to us (e.g. feedback or responses to surveys)
- Any other information you provide to us
Use of Personal Data
We may use your personal data to:
- Process and fulfill your orders.
- Deliver products to you.
- Provide customer service and support.
- Send you updates on your order status.
- Inform you about our products, promotions, and events.
- Improve our website and services.
- Conduct market research and analysis.
- Comply with legal and regulatory requirements.
Use of Personal Data for Marketing Purposes
We may use your personal data to offer you products or services, including promotions and contests that may be of interest to you or for which you may be eligible.
If we have an ongoing relationship with you and you have not indicated to us that you do not wish to receive telemarketing messages sent to your Singapore telephone number and/or email address, we may send you telemarketing messages to that number and/or email address related to the subject of our ongoing relationship via short message service, electronic mail and other mobile messaging services.
You may at any time request that we stop contacting you for marketing purposes.
To find out more on how you can change the way we use your personal data for marketing purposes, please contact us (please see the “How to contact us” section below).
Disclosure of Personal Data
We may disclose your personal data to:
- Our subsidiaries, affiliates, and partners.
- Service providers who assist us in our business operations (e.g., delivery services, payment processors, IT service providers).
- Regulatory and governmental authorities, where required by law.
- Any other party with your consent.
Cookies
Our Digital Platforms use cookies to collect information about users and their visit to the Digital Platforms. We use cookies and other technologies to facilitate your internet sessions, track use of our Digital Platforms and to compile statistics about activities carried out on our Digital Platforms.
You may set up your web browser to block cookies. However, if you do block cookies, you may not be able to use certain features and functions of our Digital Platforms.
Third Party Websites
Our Digital Platforms may contain links to other websites which are not owned and/or maintained by Hook On Books. This privacy policy only applies to the Digital Platforms of Hook On Books. When visiting these third-party websites, you should read their privacy policies which will apply to your use of the websites and contact its owner or operator if you have any concerns or questions.
Retention of Personal Data
Your personal data is retained as long as the purpose for which it was collected remains and until it is no longer necessary for any other legal or business purposes.
Access and Correction
You may request access, make corrections to your personal data or withdraw your consent to the use of your personal data held by Hook On Books. Hook On Books may charge a fee for processing your request for access. Such a fee depends on the nature and complexity of your access request. Information on the processing fee will be made available to you.
Please contact us (please see the “Contact us” section below) for details on how you may request such access or corrections.
Contact Us
If you have any questions relating to your Personal Data or about our Privacy Policy, please get in touch with us at dataprotection@hookonbooks.com.sg.
Amendments and Updates of Hook On Books Privacy Policy
We may amend this policy from time to time to ensure that this policy is consistent with any developments to the way Hook On Books uses your personal data or any changes to the laws and regulations applicable to Hook On Books. We will make available the updated policy on our website https://hookonbooks.com.sg/. All communications and dealings with us shall be subject to the latest version of this policy in force at the time. Please check our Personal Data Protection and Privacy Policy on a regular basis.